BUFFALO GROVE, IL and EDISON, NJ -- April 18, 2005 -- GraphiteStore.com, Inc., a leading provider of  composite carbon, graphite and ceramic products, introduced today the new version of its online market place enhanced by OpenRules™ rule engine.  The enhanced GraphiteStore.com operates 19 online stores that offer highly sophisticated, application specific products and solutions for Aerospace, Automotive, Chemical, Petrochemical, Mining, Aluminum, Steel, Glass, Semiconductor, and other industries.

With OpenRules™ software incorporated into GraphiteStore’s online portal, GraphiteStore’s product managers are able to set and implement various rules guiding products’ promotion and placement across various categories and product types. Rules-based technology allows GraphiteStore’s marketing team to identify and direct customers to products of their interest. OpenRules engine supports cross-selling and up-selling capabilities of GraphiteStore.com, creating a better user experience, while improving time-to-market of GraphiteStore’s products and services.

About GraphiteStore.com
GraphiteStore.com is a specialized online marketplace servicing industry professionals in a multitude of applications requiring strength, thermal conductivity, electrical resistance and friction properties of carbon and graphite. GraphiteStore.com provides customers with a one-stop opportunity to find, learn, compare and purchase online the widest selection of carbon, graphite, ceramic products and materials. GraphiteStore.com headquarters are based in Buffalo Grove, Illinois, and can be found on the Web at http://www.graphitestore.com.

About OpenRules
OpenRules, Inc. is a NJ-based corporation that develops, supports and provides consulting services around Open Source Business Rule Engine commonly known as OpenRules™.  For details, please visit http://www.openrules.com/

GraphiteStore is a trademark of GraphiteStore.com, Inc. OpenRules is a trademark of OpenRules, Inc. All other trademarks are the properties of their respective owners.